Cecréd Haircare

This project focused on product-led production and content for Cécred’s haircare oil launch at Ulta. The product was the starting point for the creative work, with the content built around introducing it within a beauty and haircare context.

The approach kept attention on the oil and the brand’s visual identity. Through product-focused media, the work aimed to make the launch feel tangible and give the audience a closer look at what was being introduced.