H&R Block

This project was part of H&R Block’s national advertising campaign for the 2026 tax season, with a focus on a Chicago branch. The brief brought a national service into a local setting, making the experience feel closer to the people who use it.

My media work centered on telling that local story within the broader campaign. The aim was to present the branch and the tax-season experience in a clear, approachable way while staying aligned with H&R Block’s message.