2026
Salvation Army
Repeat client campaign focused on content that makes their non profit services digestible to Gen Z.
Client
Salvation Army
Discipline
Non Profit, Storytelling
Year
2026
As a repeat client, The Salvation Army’s brief centered on making its nonprofit services more understandable and relevant to Gen Z. The work focused on translating information about those services into content that a younger audience could easily engage with.
The storytelling approach prioritized clarity and a human perspective. The intention was to make the organization’s work easier to understand without losing the care and purpose behind it, creating a more approachable entry point for a new generation.
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