Carolina Herrera

For the launch of La Bomba by Carolina Herrera, I created content and organic advertising to introduce the fragrance through a personal, audience-facing perspective. The focus was on bringing the launch into everyday conversations rather than relying solely on traditional product promotion.

The work paired brand-led storytelling with content creation, keeping the fragrance and its identity at the center. It was an opportunity to translate a launch moment into media that felt natural, engaging, and true to my voice.