Pure Genius

For Pure Genius’s 2026 Target launch, I worked on a spokesperson advertising campaign introducing the product to its audience. My role put a personal voice at the center of the launch, connecting the brand’s message with an on-camera presence.

The content focused on communicating the product in an accessible, relatable way. Rather than letting the launch announcement do all the work, the approach used spokesperson-led media to give the introduction a human point of connection.